BUECHERT, FRANKE, BLACKFORD

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Posted by Cathy Gowdy on Tuesday, February 07, 2006 at 06:23:53 :

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San Francisco Chronicle
Tuesday, November 20, 2001
A 24

Robert W. Buechert,
by George Raine, Chronicle Staff Writer

Robert William Buechert, a veteran San Francisco advertising executive whose speciality was the health care industry, died Nov. 2 in a San Rafael hospital after a short illness. He was 68.

In 1977, after serving as the creative director at several agencies with health care clients, Mr. Buechert with three colleagues, Tom Spooner, Reginald Bowes and Lester Barnett, founded Vicom Associates in San Francisco, serving a roster of major health care institutions.

These included Syntex Laboratories, Barnes Hind Pharmaceuticals, Cutter Laboratories, Upjohn Laboratories and Merck Sharp & Dohme. Mr. Buechert helped launch the advertising campaign for Naproxen, then an unknown product from Syntex, which became a well known pain relief product.

Mr. Buechert was chairman of Vicom. The company was acquired by the international advertising agency Foote Cone & Belding in 1984 and is known today as FCB Healthcare.

Mr. Buechert remained with the company until his retirement in 1989.

Mr. Buechert was born Jan. 19, 1933, in Hillside, N.J. He was graduated from the Cooper Union for the Advancement of Science and Art in New York in 1954 and then served for two years, from 1955 to 1957, in the U.S. Army Corps of Engineers.

Upon his discharge, Mr. Buechert's advertising career began at the Paul Klempner Advertising agency, which had offices in Newark, N.J., and at Rockefeller Center in New York. In the mid-'60s, the Klempner agency transferred Mr. Buechert to San Francisco, where he subsequently joined J. Walter Thompson Deltakos, another specialist in the health care industry.

Mr. Buechert was involved in a variety of advertising-related activities, including serving as chairman of the Northern California Chapter of the American Association of Advertising Agencies in 1989. He was president of the San Francisco Art Director's Club in 1970. He was recently nominated for induction into the Medical Advertising Hall of Fame.

Mr. Buechert married Arlene Franke in 1956 in Union, N.J. They resided in Petaluma. He is survived by his wife; a daughter, Bannin Blackford of Berkeley; a son, Courtney of Corte Madera, and three grandchildren.

Private services have been held.

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Message:	: -------------- : San Francisco Chronicle : Tuesday, November 20, 2001 : A 24 : Robert W. Buechert, : by George Raine, Chronicle Staff Writer : Robert William Buechert, a veteran San Francisco advertising executive whose speciality was the health care industry, died Nov. 2 in a San Rafael hospital after a short illness. He was 68. : In 1977, after serving as the creative director at several agencies with health care clients, Mr. Buechert with three colleagues, Tom Spooner, Reginald Bowes and Lester Barnett, founded Vicom Associates in San Francisco, serving a roster of major health care institutions. : These included Syntex Laboratories, Barnes Hind Pharmaceuticals, Cutter Laboratories, Upjohn Laboratories and Merck Sharp & Dohme. Mr. Buechert helped launch the advertising campaign for Naproxen, then an unknown product from Syntex, which became a well known pain relief product. : Mr. Buechert was chairman of Vicom. The company was acquired by the international advertising agency Foote Cone & Belding in 1984 and is known today as FCB Healthcare. : Mr. Buechert remained with the company until his retirement in 1989. : Mr. Buechert was born Jan. 19, 1933, in Hillside, N.J. He was graduated from the Cooper Union for the Advancement of Science and Art in New York in 1954 and then served for two years, from 1955 to 1957, in the U.S. Army Corps of Engineers. : Upon his discharge, Mr. Buechert's advertising career began at the Paul Klempner Advertising agency, which had offices in Newark, N.J., and at Rockefeller Center in New York. In the mid-'60s, the Klempner agency transferred Mr. Buechert to San Francisco, where he subsequently joined J. Walter Thompson Deltakos, another specialist in the health care industry. : Mr. Buechert was involved in a variety of advertising-related activities, including serving as chairman of the Northern California Chapter of the American Association of Advertising Agencies in 1989. He was president of the San Francisco Art Director's Club in 1970. He was recently nominated for induction into the Medical Advertising Hall of Fame. : Mr. Buechert married Arlene Franke in 1956 in Union, N.J. They resided in Petaluma. He is survived by his wife; a daughter, Bannin Blackford of Berkeley; a son, Courtney of Corte Madera, and three grandchildren. : Private services have been held. :