MANLEY

Posted by Cathy Gowdy on Thursday, September 06, 2007 at 05:19:32 :

Marin Independent Journal
Tuesday, October 13, 1987

ADVERTISING EXECUTIVE MANLEY DIES

A memorial service will be held at 1 p.m. Saturday at St. Stephen’s Episcopal Church in Belvedere for Frederic F. Manley of Tiburon, a longtime San Francisco advertising executive.

Mr. Manley died Sunday, Oct. 11, 1987, at Kaiser Hospital in San Rafael of cancer. He was 60 years old.

For many years he was the award-winning creative director and senior vice president for Cunningham & Walsh in San Francisco. He also had held similar positions with BBDO in San Francisco and Erwin Wasey in New York.

Although he worked on many successful advertising campaigns until his retirement in 1980, Mr. Manley was probably was best known for the promotion he created for Qantas, the Australian airline. For years, the airline’s commercials ended with a koala snarling, “I hate Qantas.”

Other Manley campaigns that made their mark in the nation’s advertising fraternity included those for Royal Viking Line, Fireman’s Fund insurance, Kawasaki Motorcycles and the California Milk Advisory Board.

Mr. Manley was born in New Hampshire. He served with the Navy during World War II and later was graduated from Harvard University. In addition to his advertising career, he was known as a talented song writer.

During his retirement, Mr. Manley was an active participant in the Nature Conservancy and Whistlestop meal service for senior citizens.

He had lived in Marin many years, the past 25 in Tiburon. Earlier, he had lived in San Geronimo.

Mr. Manley is survived by his wife, Hildegard; his mother, Armenell Manley of Terra Linda; and three children, Caroline Manley of Denver, Whitman Manley and Harriot Manley of San Francisco.

The family prefers memorial contributions to the Nature Conservancy.