Posted by Cathy Gowdy on Sunday, April 05, 2009 at 05:56:31 :
Marin Independent Journal
Thursday, June 20, 1985
JAMES T. VANDIVEER
A memorial service will be Friday afternoon in Glendale, Los Angeles County, for James T. Vandiveer, a longtime San Rafael resident and prominent San Francisco advertising agency executive.
Mr. Vandiveer died Tuesday of cancer at the Good Samaritan Hospital in Los Angeles. He was 74.
He was vice president of Marschalk Co., a San Francisco ad agency, which he joined last year. Before that, he was vice president of two other San Francisco advertising firms – Daily and Associates and Clinton E. Frank Co.
Mr. Vandiveer moved to San Rafael in 1973 after working for many years in Los Angeles as an advertising executive and producer, director and writer for television and radio.
In the early 1950s, he headed network football coverage that won an Emmy for ABC-TV.
Among his innovative ideas that caught the attention of the judges was to place television cameras on the field for the first time, according to his friend, Irwin Baker.
He also was active in promoting the Boy Scouts of America and conducted a popular radio show called “The Scouting Trail.”
During World War II, Vandiveer was a Navy lieutenant on the staff of Admiral Chester W. Nimitz in the Pacific.
Survivors are his wife, Eloise, of San Rafael; a daughter, Kimberly Ragnier and three grandchildren of Seal Beach, Orange County; a sister, Betty Guzzardi of Pacific Palisades, Los Angeles County; and his mother, Jessie Miller of Santa Monica.
The family prefers memorial donations to the American Cancer Society or a favorite charity.
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